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Programmatic Associate Director
2 months ago
We are seeking an accomplished Programmatic Associate Director to join our team at Zenith. The successful candidate will have a particular focus on delivering display and programmatic expertise, overseeing the account strategy and operations of regional hubs who support display & programmatic health care media.
Key Responsibilities:- Develop and implement best-in-class display and programmatic strategies, driving innovation and exploring new possibilities for our clients.
- Oversee high standards of campaign effectiveness, accountable for the learning and development of hub members and continually coaching team on performance.
- Grow and develop accounts in their remit, consistently increasing spend and platform/product/technology adoption.
- Achieve in-depth understanding of client business objectives and priorities, designing better ways of working to achieve client aims/satisfaction/targets.
Pfizer International (ex-US) account is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single-minded in the mission to accelerate Pfizer's transformation to revolutionise how Pharma connects and engages with their consumers and HCPs.
Qualifications:- Must currently be an associate director or senior account manager in a digital team (c. 5 yrs. experience)
- Experience planning, managing and activating a high volume of campaigns for Programmatic and Display across different DSP's – DV360 & TTD both important
- Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA
- Ability to thrive under pressure and meet deadlines in a fast-paced environment
- Experience managing a team of 4+ people: hiring and developing talent, training, conducting appraisals, as well as performance management
- Strong leadership and communication skills, as well as the ability to engage with senior clients
- Demonstrable examples of driving innovation in Biddable media
- Be solution driven and innovative with how they drive performance for their accounts
- Be strategic and commercially minded in planning goals for their teams as well as being able to shape and develop a biddable strategy
- Good knowledge of all digital elements so they can have full understanding of digital – Paid Social, Programmatic, Remarketing, Video etc.
