Programmatic Associate Director

4 weeks ago

London, Greater London, United Kingdom Zenith Full time

Job Description

We are seeking an accomplished programmatic and display associate director to oversee the account strategy and operations of regional hubs supporting display and programmatic healthcare media. The role will focus on delivering display and programmatic expertise, driving innovation, and exploring new possibilities for clients.

The associate director will lay the groundwork for the strategic direction each hub follows, overseeing its implementation into campaigns. As a primary point of contact for clients' marketing teams and Publicis stakeholders, the associate director will ensure excellent service and faultless campaign execution.

The Performance Associate Director will deliver on four key objectives:

  • Strategic Thought Leadership
  • Work with the wider Zenith Programmatic team and account strategy teams to devise, implement, and deliver best-in-class display and programmatic strategy.
  • Drive Outstanding Performance
  • Oversee high standards of campaign effectiveness, accountable for the learning and development of hub members, and continually coach the team on performance.
  • Account Growth & Maturity
  • Grows and develops accounts in their remit, consistently increasing spend and platform/product/technology adoption.
  • Build a Centre of Excellence
  • Achieves in-depth understanding of client business objectives and priorities, designs better ways of working, and identifies quality processes, initiatives, and tools.

This is an opportunity to work with one of the world's largest healthcare companies in a freshly formed team dedicated to delivering digital excellence. The role requires someone who can come in and immediately make an impact, exuding confidence and motivating, educating, and aiding the development of other team members.

Responsibilities:

  • Clear and timely communication with clients and other team members.
  • Work tirelessly to increase the capabilities of the hubs and individual skillsets.
  • Define and develop the hubs' organizational approach, implement and develop efficient standard processes across the team to streamline tasks.
  • Champion best practice and strive to increase the efficiency and effectiveness of the team.
  • Lead a working group of programmatic experts to explore new possibilities in a subject area, identify tests across ZGlobal clients, create a testing framework, and share results.
  • Deliver thought leadership and POVs across industry topics and share with the wider agency.
  • Help facilitate a strong 'team' ethos and exhibit focused and positive team leadership.
  • Develop and grow client confidence to increase the agency's responsibilities.

About Pfizer

Pfizer International (ex-US) is headquartered in London and is a bespoke global operation within the Publicis Groupe network, single-minded in accelerating Pfizer's transformation to revolutionize how Pharma connects and engages with consumers and HCPs.

We have built this team drawing from the best talent across the Groupe to deliver cutting-edge expertise and diverse skills, acting as one integrated end-to-end operational model to serve advertising, marketing, production, digital experience, media, data intelligence, analytics, web, and social commerce, all supported by the scientific rigor pharma needs to deliver personalization at scale in a compliant way.

Qualifications

Must Have

  • Currently an associate director or senior account manager in a digital team (c. 5 yrs. experience).
  • Experience planning, managing, and activating a high volume of campaigns for Programmatic and Display across different DSPs – DV360 & TTD both important.
  • Advanced knowledge of the programmatic supply ecosystem and best-in-breed strategies and partners across EMEA.
  • Ability to thrive under pressure and meet deadlines in a fast-paced environment.
  • Experience managing a team of 4+ people: hiring and developing talent, training, conducting appraisals, as well as performance management.
  • Strong leadership and communication skills, as well as the ability to engage with senior clients.
  • Demonstrable examples of driving innovation in Biddable media.
  • Be solution-driven and innovative with how they drive performance for their accounts.
  • Be strategic and commercially minded in planning goals for their teams as well as being able to shape and develop a biddable strategy.
  • Good knowledge of all digital elements so they can have a full understanding of digital – Paid Social, Programmatic, Remarketing, Video, etc.

Will Ideally Have

  • Experience managing large high-profile brand campaigns.
  • Experience planning, managing, and activating programmatic campaigns across multi-markets.
  • Experience managing multi-agency teams or experience working with a remote resource model.
  • Been part of a management/leadership team focusing not only on their account team but a wider team.
  • Experience with GA360, Adobe analytics, and audience activation.

Success Criteria

  • Team leadership.
  • Client satisfaction and YoY spend increase.
  • Positive support on team management & training.
  • Strong support on thought leadership in programmatic and integration into overall mix.
  • Positive relationship with Head of Programmatic, Programmatic Director, and Client Business Directors.

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