Head of Marketing

3 weeks ago

London, Greater London, United Kingdom Bloomsbury Publishing Plc Full time

Job Summary

The Head of Marketing - Humanities and Social Sciences Digital Portfolio will be responsible for leading the planning, creation, execution, and oversight of the global marketing plan for the digital portfolio of products within Humanities + Social Sciences.

Key Responsibilities

  • Lead the development and implementation of a global integrated marketing strategy for digital resources in the visual arts, including content marketing, social media, email, event strategy, and digital marketing.
  • Create and develop marketing materials that best position our products in the marketplace, support and advance our sales efforts, raise awareness, and drive usage.
  • Develop an understanding of librarians, students, faculty, and researchers within this subject area and create marketing campaigns and programs to support awareness of our products in these subject areas.
  • Consult with other departments, especially Sales, Product Management, Product Development, and Editorial, ensuring open and effective communication.
  • Regularly connect with all external partners, stakeholders, and customers to provide information on marketing plans, reporting, and establish a strong working relationship.

Requirements

  • Significant demonstrated experience in marketing, preferably within the academic market with experience managing a team.
  • Proven record of implementing best practices related to campaigns, positioning, branding, and driving overall awareness.
  • An entrepreneurial spirit and the imagination to conceive plans and promotions that excite and engage the library market as well as end users.
  • A confident, creative, collaborative person with excellent communication, organizational, and interpersonal skills.
  • A self-starter with a proven ability to work independently, meet deadlines, and prioritize workload.

Working Arrangements

The role is a full-time permanent position based at our London office on a hybrid-working pattern of 2 days office based / 3 days home based (or fully office based if preferred).

Bloomsbury Benefits

As well as a fantastic opportunity to join a global award-winning organisation, Bloomsbury offers a competitive benefits package, including a hybrid working pattern, 25 days holiday, 3.5 days Christmas company holiday, and a range of other benefits.

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