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Media Operations and Ad Tech Specialist
2 months ago
We are seeking a highly skilled Media Operations and Ad Tech Manager to join our team at Cpl Life Sciences. As a key member of our Marketing organization, you will lead all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data, and build audiences.
Key Responsibilities:- General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
- Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns, and boost return on investment
- Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.
- Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.
- Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.
- Understanding of cookie less advertising and cookie consent concepts
- Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.
- Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.
- Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing
- DMP tech setup, infrastructure, cross-device targeting/reporting, CDP
- Management of Data Onboarders
- Site troubleshooting
- SQL, ETL, knowledge on data transfer via S3, and SFTP
- Deeplinking and DCO concepts
- Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan
- Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)
- Ability to understand and transform business requirements into actionable tech/product requirements for feature developments
- Bachelor's degree in Business, Marketing, Engineering or a related field of study
- 5+ years of experience in media, advertising, or marketing (within the mobile space is bonus)
- Experience implementing brand positioning into marcomm and the customer experience
- Experience managing a large budget and forecasting
- Experience in working with external creative agencies and internal design teams
- Strong analytical skills (spreadsheet mastery a must, database experience is a bonus)
- Strong oral and written communication skills
