Senior Paid Media Specialist

1 week ago


Manchester, United Kingdom Banc Media Ltd Full time
Senior Paid Media Specialist

Banc Media Ltd is seeking a highly skilled Senior Paid Media Specialist to join our team. As a key member of our Paid Media team, you will be responsible for managing a selection of client accounts across Search, Shopping, Display, and Social channels.

Key Responsibilities
  • Develop and implement personalized account project plans, budget recommendations, and reports to drive value to the account.
  • Work closely with clients to ensure account actions, strategy, and recommendations align with their business goals.
  • Monitor performance within client accounts and provide analysis and investigation.
  • Ensure correct tracking and attribution is in place for Paid Media activity and take responsibility for adding this where required.
  • Attend weekly calls and update clients on progress, performance, and ongoing account activity.
  • Manage and monitor media budgets across the client base and conduct month-end reconciliation and administration.
  • Act as a role model and champion for the Paid Media team, suggesting new ideas and improvements to enhance our product and benefit client performance.
Requirements
  • At least 2 years' experience managing Paid Media campaigns in an agency or in-house environment.
  • Proven experience of owning account optimisations, reports, and performance.
  • Experienced in using major ad platforms, Google Analytics, Google Data Studio, and Supermetrics.
  • A clear understanding of digital marketing practices across B2C and B2B business models and how they differ.
  • Advanced Microsoft Excel skills, comfortable using a range of formulas.
What We Offer
  • Hybrid working policy with 3 days in the office and flexitime.
  • Private health and dental cover.
  • 23 days annual leave, plus 1 additional day per year of service up to a maximum of 3.
  • Charity volunteering day off.
  • Company pension.
  • TechScheme and CycleScheme discounts.
  • Free car parking.
  • Company-funded counselling and wellness sessions.
  • Regular company-funded nights out and events.
  • Weekly team competitions with gift vouchers.
  • High-spec Apple equipment.
  • Vibrant and inspiring office space located close to Manchester City Centre.


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