Commercial Leader

4 weeks ago

London, Greater London, United Kingdom Diageo Full time
Job Overview

Diageo is seeking a highly skilled and experienced Commercial Leader to join our team. As a key member of our sales team, you will be responsible for leading the commercial agenda and Diageo performance within a given geographic area. Your primary objective will be to deliver distribution and secure pouring agreements for the full Diageo portfolio across circa 150 outlets. You will also be responsible for coordinating extraordinary activation to be delivered by a dedicated Activation Specialist for your area. Our Commercial Leaders direct the activity within their area and play a leadership role across the area team.

Key Responsibilities
  1. Coordinate performance across the region, collaborating with sales executive, quality executive, and activation specialist roles.
  2. Secure distribution and pouring agreements across circa 150 outlets for the full Diageo portfolio.
  3. Deliver a strong return on investment (ROI) through contractual agreements, leading spend, and forecasting planned activity/spend with key customers across the year.
  4. Deliver against a full year annual operating plan (FY AOP) in line with our field sales ambition.
  5. Develop customer relationships across the account base.
  6. Own the route to market (RTM) relationships for the city.
  7. Supervise and measure in-outlet performance and execution levels accurately in the CRM system.
  8. Responsible for the quality and serve standard of Guinness draught with the support of the quality executive within the city.

Requirements
  1. Sales experience within retail, FMCG, or other fast-moving sectors.
  2. Ability to build positive relationships with customers and route to markets.
  3. Demonstrates commercial acumen, has experience working with a P&L, and is numerate.
  4. Knowledge of the city/area they operate in.
  5. Target-driven with the ambition to excel within a challenging target-driven environment.
  6. Well-organized and able to handle a host of priorities.
  7. Agile and comfortable adapting and flexing workloads to accommodate business needs.

About Diageo
Diageo is a world-class leader in beverage alcohol, producing an outstanding collection of over 200 brands. Our portfolio includes Crown Royal, J&B, Buchanan's, and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. We have a strong platform for growth, through investment in our own brands and by acquisition to broaden our geographical footprint and category depth and range. Our culture is built and maintained by the five values that underpin our business and guide how we work. At Diageo, we are passionate about our customers and consumers and want to be the best. We give each other the freedom to succeed and value each other. We work hard so we can be proud of what we do and how we do it. We want our employees to live these values every day, everywhere, so that we can be proud of what we do and be the best that we can be.

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