Sales and Retention Director

3 days ago


Rugby, Warwickshire, United Kingdom Frasers Group Full time
About the Role

This is a full-time position reporting directly into the General Manager, responsible for driving new member sales, maximising retention, and overall growth of the live member movement through various strategies inside and outside of the gym.

Key Responsibilities
  • Support the General Manager and wider team in the successful operation of the gym
  • Drive new member sales and retention through various strategies
  • Implement strategies to increase lead generation both internally and externally
  • Monitor dashboards and KPIs, communicating key insights to the wider team
  • Drive all revenue lines from membership sales to product and secondary sales to drive profitability of the gym
  • Prepare and deliver monthly sales presentations to wider management team
  • Build key relationships with local businesses to evolve local partnerships
  • Develop the #WeMoveBusinesses membership opportunities (both new and existing)
  • Lead by example on reception and the gym floor in this member-facing role designed to enhance every visit
  • Buy-in to national focuses and incentives like #WorkoutWednesday and #WeCommunicate
  • Deliver honest, constructive feedback regularly to support all team members in achieving their potential
Requirements
  • Passion for health, fitness, and wellness
  • Strong leadership qualities
  • Adaptability in communication style
  • A positive, solutions-driven mindset in the face of adversity
  • A member champion mentality with exceptional interpersonal skills
  • Driven and ambitious with a keen desire to learn and develop both behaviours and competencies specific to the role
  • Flexibility in working hours and location to support the needs of the business
About Us

Frasers Group is a dynamic and ambitious company that values fearless individuals who think without limits, own their role, and are relevant to our people, partners, and the planet.



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