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Sales Enablement Specialist
2 months ago
About the Role
We are seeking a highly skilled Sales Enablement Specialist to join our team at WTW. As a key member of our Health & Benefits team, you will play a critical role in driving business growth and development.
Key Responsibilities
- Lead on marketing opportunities for Health & Benefits GB, working closely with our team of consultants to develop materials that support growth opportunities.
- Support Request for Proposal (RfP) responses from clients and prospects, utilizing your expertise in marketing and sales tools.
- Network internally and externally, representing WTW at industry events as appropriate.
- Develop and maintain all H&B propositions, working with proposition owners and core business pillar leaders to ensure all documents and materials are stored in the right locations and updated to maintain relevant information.
- Maintain knowledge of the latest WTW sales materials, including value propositions, survey insights, and correct format and style to apply through H&B materials.
- Stay abreast of industry best practices, emerging trends, and innovations.
- Coordinate internal and external events, preparing materials, providing resources for presenters, and following up on activities and logistics.
- Drive and deliver marketing campaign activity, coordinating the necessary resources to ensure success.
- Support and plan events, such as conferences, seminars, and webinars, that facilitate business development opportunities.
- Utilize the Dynamics CRM tool, Click Dimensions, to create and send mailers, track campaigns, and measure success.
- Interface with external resources, such as the Cameron Wells agency, to create and deliver marketing campaign materials.
- Manage agreed budgets to complete activities, timelines, and resources.
- Extend and develop the external profile of WTW H&B, working with PR resources to develop and grow the profile.
- Coordinate external membership with professional associations to drive and develop business development.
- Introduce thought leadership on LinkedIn and other channels, working with subject matter experts to develop content that drives interest.
- Focus on commercial growth to support H&B revenue growth aspirations.
- Develop a profile within H&B and across other lines of business to promote H&B, including key stakeholders, clients, partners, industry influencers.
- Collaborate to develop materials that facilitate cross-selling to existing clients.
- Provide regular updates and reports on campaigns and development of H&B materials.
- Perform ad-hoc tasks as requested by Senior Management.
