Consumer Intelligence Specialist
1 week ago
Job Summary
We are seeking a skilled Consumer Intelligence Specialist to join our Market & Consumer Insights team. As a key member of our UK Marketing function, you will be responsible for delivering critical research insights to inform our brand building strategies.
Key Responsibilities
- Collaborate with Marketing to develop research plans that align with key business objectives
- Write and manage research briefs, gather proposals, and select agencies to deliver against business needs
- Ensure research projects are delivered on time, meet business objectives, and implications are understood
- Drive consumer-centricity across the JDE business through strategic thinking and innovative approaches
- Act as a critical thought-partner to the Marketing team and wider business, providing expert insights and recommendations
- Own and manage our Mental Availability Tracking, including reporting to marketing teams and leadership
- Stay up-to-date on the latest macro and consumer trends, ensuring the business is informed and aligned
- Manage our Mystery Shopping programme, ensuring high-quality data and insights
Requirements
- Bachelor's or Master's Degree in a relevant field or equivalent experience
- Significant experience in FMCG Marketing or Research Agency, with a strong track record of delivering projects across various research methodologies
- Strong analytical and storytelling skills, with the ability to communicate complex insights to diverse stakeholders
- Confident presentation skills, with the ability to engage with large audiences and lead external agency partners
- Excellent collaboration skills, with the ability to work independently and as part of a team
About JDE
JACOBS DOUWE EGBERTS (JDE) is a leading coffee and tea company, inspired by its belief that amazing moments happen over a cup of coffee or tea. We are driven by our purpose of creating coffee to make amazing moments happen, and we are committed to becoming the most chosen coffee in the UK.
Our Values
We live by our values of "I own it", "I bring possibilities", and "I care", and we are looking for a candidate who embodies these principles and can bring strong accountability, entrepreneurship, and partnership-building skills to our team.
#li-hybrid
For more than 265 years, JDE has been fuelled by its purpose and passion for creating amazing moments. Today, our coffee and tea portfolio is available in over 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape.
We are part of JDE Peet's, the world's largest pure-play coffee and tea company, headquartered in The Netherlands.
As a Consumer Intelligence Specialist at JDE, you will be part of a dynamic team that is passionate about creating amazing moments through coffee and tea. We offer a hybrid working environment, and we are committed to supporting your career growth and development.
Join us in our mission to become the most chosen coffee in the UK, and let's create amazing moments together
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