Brand Strategist

1 day ago


Belfast, United Kingdom Staffline Recruitment (NI) Ltd. Full time
Senior Marketing Specialist

We are seeking an experienced Senior Marketing Specialist to join our team at Staffline Recruitment (NI) Ltd. in Belfast. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to drive business growth.

About the Role
The successful candidate will have a strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing. You will be responsible for creating comprehensive digital and traditional marketing plans to achieve business objectives, including increasing brand visibility, attracting new customers, and retaining existing ones. This includes managing budgets, allocating resources, and monitoring performance metrics to maximize ROI and engagement.

Key Responsibilities
* Develop and implement marketing strategies to achieve business objectives
* Oversee digital marketing channels, including website, social media, email marketing, and online advertising
* Monitor performance metrics and optimize campaigns to maximize ROI and engagement
* Create compelling content across various platforms to showcase offerings and values
* Ensure brand consistency and integrity in all marketing materials and communications

Requirements
* 3rd level qualification in a relevant field (Marketing, Advertising, etc.)
* 3 years experience at Marketing Manager level
* Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
* Strong communication skills (written and verbal)
* Flexible and adaptive mindset to respond to market changes and seasonal demand
* Organizational and analytical abilities to manage and utilize data effectively
* Creative thinking and a keen eye for design, with experience in developing marketing materials
* Strong understanding of digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing
* Attention to detail and ability to build relationships with clients and colleagues
* Knowledge of Adobe Suite (Photoshop, Illustrator, After Effects)
* Experience managing social media pages/accounts (Facebook, Instagram, TikTok)

Salary and Benefits
The successful Senior Marketing Specialist will enjoy a competitive salary of £55,000-£65,000 per annum, depending on experience. In addition to a generous salary, you will also receive a range of benefits, including a bonus scheme.

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