Strategic Marketing Leader
1 month ago
About Hyve Group Ltd
We are a global events company that connects industries through unmissable events, online platforms, and meeting programmes. Our decades of experience put us at the heart of our customer communities, shaping innovation and driving progress.
Our market-leading portfolio includes Shoptalk, Spring Fair, Africa Oil Week, Bett, Mining Indaba, and Retail Meetup.
Our Values
We value brilliant work, fresh thinking, rich connections, and collective buzz. This means we focus on quality, work with passion, celebrate uniqueness, and work together as one team.
Our hybrid working model respects our team members' work-life balance.
Key Responsibilities
- Develop and implement strategic marketing plans that drive profitable customer acquisition, experience, and retention.
- Manage media partnerships, liaising with designers and monitoring execution to elevate new data potential.
- Create compelling digital content, including show publications, visitor email campaigns, and website content.
- Work with external suppliers and internal teams to optimize all channels and produce the best results with the most effective spend.
- Lead campaign teams to ensure efficient delivery against the integrated marketing plan.
- Track and analyse marketing metrics to measure campaign effectiveness and generate actionable insights.
- Acquire new data and nurture existing data to drive business growth.
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