Strategic Marketing Leader
4 days ago
We are seeking a seasoned Marketing Director to drive brand growth and innovation for our dynamic brand portfolio. As the marketing leader, you will develop and execute a robust marketing strategy that elevates brand reputation and increases market share.
About the Role:- You will oversee all marketing activities, ensuring alignment with overall brand strategy and revenue targets.
- Leverage your expertise in digital channels, CRM systems, and campaign management to deliver high-quality leads and optimize marketing budgets.
- Collaborate closely with Co-CEOs, Institutional Managing Directors, and sales teams to set ambitious lead and revenue targets.
The successful candidate will have 3+ years of experience in a marketing leadership role, preferably within educational services or relative industries. They will possess strong leadership skills, with experience in developing and motivating cross-functional marketing teams.
In this role, you will take ownership of the marketing strategy and brand growth, guiding a passionate marketing team. You will be responsible for regular reporting to the Co-CEOs and MDs on marketing performance, revenue, and student targets. Additionally, you will lead initiatives in equality, diversity, and inclusion, supporting a healthy and compliant work environment.
Key Responsibilities:- Strategic Marketing Planning: Develop and execute an aligned marketing plan that supports lead generation, conversion, and revenue targets across all channels.
- Budget Management: Oversee and manage marketing budgets, focusing on profitable lead generation and conversion initiatives.
- Brand & Customer Experience: Enhance brand awareness and maintain alignment with overall brand strategy. Drive improvements in customer relationship management processes and technologies.
- KPI & Performance Reporting: Establish, monitor, and report on relevant KPIs, ensuring timely performance tracking, lead quality assessments, and campaign optimization.
- Stakeholder Collaboration: Work closely with internal and external stakeholders to support effective marketing of brand products, optimize campaign performance, and maximize brand reach.
- Product Lifecycle & Market Expansion: Develop and manage product lifecycle strategies and new product introductions, supporting growth in domestic and international markets.
- Team Leadership & Development: Mentor and support the marketing team, ensuring alignment with strategic goals, building brand expertise, and maximizing each team member's contribution.
This is an exceptional opportunity to shape the growth trajectory of a dynamic brand portfolio in a collaborative and innovative environment. If you are a results-driven marketing leader with a passion for innovation and growth, we invite you to apply.
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