YouTube Channel Manager

4 weeks ago

London, Greater London, United Kingdom Hasbro Full time
Job Title: YouTube Channel Manager

Hasbro is a leading global play and entertainment company that creates immersive brand experiences for fans of all ages. We are seeking a highly skilled YouTube Channel Manager to join our team and drive the growth and success of our YouTube channels.

Key Responsibilities:
  • Content Strategy and Programming: Develop and implement a comprehensive content programming strategy for our YouTube channels, aligning with brand and audience needs to achieve key performance indicators (KPIs).
  • Optimization and SEO: Oversee the optimization of titles, descriptions, metadata, tags, and thumbnails to maximize click-through rates, search engine optimization (SEO), and overall channel visibility.
  • Advanced Tool Utilization: Leverage advanced YouTube tools and emerging platform features to drive innovation and channel growth.
  • Data-Driven Decision Making: Utilize YouTube Analytics, Dashboards, and third-party tools to monitor, analyze, and improve content performance, making data-driven decisions to adapt to market changes quickly.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
  • Stakeholder Communication: Present detailed and contextualized reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
  • Competitive Strategy: Continuously monitor and analyze competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
Requirements:
  • 5+ Years of Proven Experience: Extensive experience managing large-scale YouTube channels, with a strong understanding of YouTube's platform, algorithms, and best practices, and a demonstrated ability to grow and maintain successful brand channels.
  • Advanced Technical Skills: Proficient in Adobe Photoshop, Adobe Premiere Pro, and other relevant tools; deep understanding of all YouTube features, including advanced analytics and Tubular Labs.
  • Strategic and Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple actionable growth strategies.
  • Creative and Innovative Mindset: A willingness to learn and adapt to new ideas and approaches.
  • Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders, and cross-functional teams.
  • Proactive and Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
Our Values:
  • Be legendary: practice excellence, improve on our legacy, create awesomeness.
  • Build a well-rounded crew: inclusivity and diversity in both our teams and games.
  • Delve into dungeons: embrace challenges with openness and creativity.
  • Don't split the party: agree or disagree but commit. Collaborate and have respect for each other.
  • It takes a multiverse: we are driven by the lifelong satisfaction of our fans.

We are an Equal Opportunity / Affirmative Action Employer. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.

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