Senior Field Marketing Manager
6 days ago
Job Title: Senior Field Marketing Manager
Job Type: Full-time
Location: London - Hybrid
Salary: £80,000 - £90,000 plus 15% bonus and benefits
About the Role:
We are seeking an ambitious Senior Field Marketing Manager to join our team at Kindred | Marketing Recruitment Specialists. As a key member of our marketing department, you will be responsible for driving demand generation and accelerating pipeline for sales across EMEA and APAC.
Key Responsibilities:
- Develop and execute account-based marketing (ABM) programmes to drive lead generation and conversion
- Utilize marketing automation tools (Pardot, Marketo, HubSpot) to streamline marketing processes and improve efficiency
- Design and implement lead nurture campaigns to engage and convert leads
- Collaborate with cross-functional teams to align marketing efforts with business objectives
- Measure and analyze marketing performance using key metrics and provide data-driven insights to inform marketing strategies
Requirements:
- 4-5 years' experience in account-based marketing (ABM), demand generation, and marketing automation
- Proven track record of driving lead generation and conversion through ABM programmes
- Hands-on experience with ABM tools (Madison Logic, Demandbase, 6sense) and marketing automation platforms
- Strong analytical skills with ability to measure and analyze marketing performance
- B2B marketing background with experience in financial services, credit, or tech industries
What We Offer:
As a Senior Field Marketing Manager at Kindred | Marketing Recruitment Specialists, you will have the opportunity to work in a fast-paced, growth-oriented environment with a highly collaborative culture. You will be part of a growing organization with a strong focus on marketing innovation and excellence.
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