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Field Marketing Executive

2 months ago

London, Greater London, United Kingdom Kindred | Marketing Recruitment Specialists Full time

Job Title: Senior Field Marketing Manager

Job Type: Full-time

Industry: B2B Marketing

Location: Remote/Hybrid

Job Description:

We are seeking a highly motivated and experienced Senior Field Marketing Manager to join our team at Kindred | Marketing Recruitment Specialists. As a Senior Field Marketing Manager, you will be responsible for developing and executing demand generation strategies to drive pipeline growth across EMEA and APAC.

Key Responsibilities:

  • Develop and execute account-based marketing (ABM) programs to drive pipeline growth
  • Utilize marketing automation tools (Pardot, Marketo, HubSpot) to create and manage lead nurture campaigns
  • Collaborate with cross-functional teams to develop and execute integrated marketing campaigns
  • Measure and analyze campaign performance using key metrics such as lead generation, conversion rates, and ROI
  • Stay up-to-date with industry trends and best practices in demand generation and ABM

Requirements:

  • 4-5 years of experience in demand generation, account-based marketing, and marketing automation
  • Proven track record of driving pipeline growth through demand generation strategies
  • Hands-on experience with ABM tools such as Madison Logic, Demandbase, and 6sense
  • Strong analytical skills with ability to measure and analyze campaign performance
  • B2B marketing background with experience in finance, credit, or tech industries

What We Offer:

  • A competitive salary and bonus structure
  • A comprehensive benefits package
  • A collaborative and dynamic work environment
  • Opportunities for professional growth and development