Marketing Strategist
4 weeks ago
The Role
We are seeking a Marketing Adviser to join our team, responsible for researching, planning, and managing marketing projects, processes, and campaigns to support the University's student recruitment targets.
The post holder will lead on assigned projects, including the planning and production of marketing campaigns and the production, curation, and distribution of publications and content across digital and traditional channels.
The Person
The ideal candidate will have expert knowledge of Kingston's brand positioning, value proposition, and target audiences, as well as the undergraduate and postgraduate recruitment cycles.
They will develop and implement effective marketing strategies to maximise lead generation and achieve agreed student recruitment targets and good ROI.
Key Responsibilities
- Manage working relationships with our media buying agency and develop creative and campaign briefs, media buying, and media production.
- Develop an engaging user experience that aligns to target audience needs and motivations, is informed by customer insight, and is on time and within budget.
- Evaluate and track campaign effectiveness and develop KPIs that align to and support delivery of the above objectives.
- Coordinate the production and commissioning of content, ensuring all creative and content meets brand identity guidelines and institutional tone of voice.
General
Due to the cyclical nature of the Student Recruitment and Admissions team, flexibility is required, including working evenings and/or weekends on occasions, with some restrictions on the timing of annual leave.
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