Digital Marketing Strategist

1 week ago

StratforduponAvon, Warwickshire, United Kingdom Cancer Research UK Full time
About the Role

Cancer Research UK is seeking a talented Search Engine Optimisation Specialist to join our Marketing and Delivery team. As a key member of our team, you will be responsible for developing and delivering our organic search presence to drive maximum reach and audience engagement across our websites.

Key Responsibilities
  • Embed a search-led approach into our marketing planning and delivery
  • Be responsible for the visibility of CRUK's content in key search channels
  • Upskill marketing teams in SEO best practice and collaborate with key stakeholders to optimise web pages for search
  • Support with website migrations to optimise new websites for search and minimise short-term impact on search experience
  • Define our link building approach and carry out technical analysis to ensure our sites' technical architecture is best in class
  • Develop a programme of work, audit cycle, and guidance to keep all sites compliant with SEO best practice
  • Work with the production team to ensure good 'housekeeping' of sites, including content, code, tags, and redirects
  • Develop advanced reporting, define internal metrics, and external benchmarks, produce presentations, and deliver regular reporting
  • Deliver SEO training workshops to highlight the role of organic search and embed best practice across all areas of the organisation

What We're Looking For
  • Passionate about search
  • Experience in providing SEO solutions for complex sites
  • Experience contributing to large web projects working with multiple stakeholders
  • Experience in using web analytics packages and SEO tools
  • Pro-active and self-starting; takes opportunities and acts on them, originating action and actively influences events
  • Ability to understand and simply communicate the specific benefits of SEO and have the ability to relate these to fundamental creative, marketing, and business values
  • Excellent attention to detail
  • Experience within a digital marketing agency/specialist search agency or in a hands-on client-side role

About Us

Cancer Research UK is a leading charity dedicated to beating cancer through research, awareness, and support. We're committed to creating a workplace that's inclusive, diverse, and rewarding. If you're passionate about search and want to make a difference, we'd love to hear from you.

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