Head of Digital Acquisition UK

3 weeks ago


London, Greater London, United Kingdom Worldpay Full time
Job Description

The Head of UK Growth Marketing will drive customer acquisition and conversion through innovative marketing strategies, leveraging data-driven insights and optimizing digital marketing channels.

About the Role

This senior strategic leader will develop and execute high-scale growth-focused marketing strategies, collaborating with sales teams to ensure capacity and routing efficiency for inbound marketing efforts.

Key Responsibilities
  1. Leverage data analytics to assess campaign performance and inform decisions to lower customer acquisition costs while increasing customer lifetime value.
  2. Collaborate with internal stakeholders to align marketing efforts with company-wide business goals.
  3. Develop and execute cross-functional marketing strategies, including content, SEO, SEM, digital, social media, email campaigns, and partner marketing.
  4. Maintain strong analytical skills and data-driven mindset to inform marketing strategies.
Requirements and Qualifications
  • 10 years of growth marketing experience, focusing on demand generation, growth marketing, and digital acquisition.
  • Strong analytical skills and data-driven mindset.
  • Excellent verbal and written communication skills.
  • Familiarity with a range of mar-tech and analytics tools.
  • Bachelor's degree in marketing, business, or a related field.
Salary Range: £90,000 - £120,000 per annum

A competitive salary package, including benefits, global recognition platform, Virgin Pulse access, and global employee assistance program.



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