Group Head of Digital Acquisition
6 days ago
About the Job
We are seeking an experienced Group Head of Digital Acquisition to lead our digital marketing efforts. As a key member of our marketing department, you will be responsible for developing and implementing performance marketing strategies that drive revenue growth, user acquisition, and brand awareness across multiple routes to market.
The ideal candidate will have extensive experience in performance marketing, with a proven track record of driving revenue, user acquisition, and brand awareness through paid, owned, and earned media channels. You will also have demonstrated success in managing and optimising large-scale digital marketing campaigns across multiple regions.
Key Responsibilities:
- Develop and implement performance marketing strategies that drive revenue growth, user acquisition, and brand awareness across multiple routes to market.
- Oversee the day-to-day management of paid media campaigns, including paid search (PPC), programmatic display and paid social, ensuring that all activities are optimised for maximum ROMI.
- Leverage advanced analytics and data-driven insights to refine campaign targeting, optimise conversion rates, and identify growth opportunities.
- Collaborate with cross-functional teams to ensure integrated campaign execution.
Requirements:
- Extensive experience in performance marketing, with a proven track record of driving revenue, user acquisition, and brand awareness through paid, owned, and earned media channels.
- Demonstrated success in managing and optimising large-scale digital marketing campaigns across multiple regions.
- Deep knowledge of effective SEO strategy, including link building programmes, on-page optimisation, conversion rate optimisation, keyword research and competitor analysis.
- Strong background in data-driven marketing, with expertise in using analytics to inform and optimise marketing strategies.
About Us
Gamma Recruitment Team is a leading supplier of Unified Communications as a Service (UCaaS). We provide voice, data, and mobile products and services to the UK, German, Spanish, and Benelux business markets. Our company is expanding its UCaaS presence in Europe with a family of businesses focusing on digital automation, delivering Gamma-powered services to SME customers via a network of channel partners in Germany, Spain, and the Benelux region.
What We Offer
Salary range: £70,000 - £90,000 per annum. Benefits include a competitive pension scheme, life assurance, and 25 days' annual leave.
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