Southern Europe Channel Marketing Manager

5 days ago

London, Greater London, United Kingdom Smartsheet Full time

Smartsheet is seeking a seasoned Channel Marketing Manager for Southern Europe to join our globally distributed Channel Marketing team. This full-time (37.5 hours per week) employee will be responsible for field marketing support for partners in Spain, France, Italy, and Portugal.

The Channel Marketing team provides partner-facing communications, to- and through-partner sales and marketing content, and campaign creation. In this role, you will work closely with partners on Marketing planning, campaign design, and execution, with the objective of registering new-logo and expansion opportunities.

Key Responsibilities:

  • Create bespoke Marketing plans and campaigns with Smartsheet Platinum and Gold partners in Southern Europe.
  • Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting and engagement.
  • Provide guidance to partners on available resources available to them under the Smartsheet Aligned channel program to generate pipeline.
  • Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type, and business model.
  • Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing, and/or digital campaigns.
  • Provide ongoing counsel on optimizing campaign results with a focus on new-logo deal registrations.
  • Assist partners with campaign lead nurture, tracking, attribution, and deal registration.
  • Support the Channel Sales team by creating to-partner messaging and content, and organizing partner recruiting events.
  • Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns.

Requirements:

  • Five to seven years of experience in field and channel marketing.
  • Deep experience delivering superb-quality, in-person event experiences for partners, and for partners' customers.
  • Channel Field Marketing background, with a proven track record growing partner-sourced pipeline through a broad range of campaigns, including in-person and virtual events.
  • Understanding of partner lead nurture, and how this differs from direct marketing lead flow.
  • Knowledge of MDF workflows, partner portals, and the deal registration process.
  • Familiarity with the IT channel as a route to market.
  • Comfortable presenting to colleagues and business partners, such as on campaign best practices.
  • Strong verbal and written communications skills.

Strongly Preferred:

  • Proficiency in at least one of the following languages: Spanish, French, Italian.

Nice to Have:

  • Experience with Impartner as a partner portal.
  • Familiarity with various event platforms (e.g., Eventbrite, Cvent, Zoom, ON24).

About Us:

At Smartsheet, we empower everyone, everywhere to change the way the world works. We're a place where everyone is welcome – people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side. We encourage you to apply, even if your experience doesn't precisely match our job description. If your career path has been nontraditional, that will set you apart. Join us and be part of a team that makes a difference.

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