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Channel Marketing Manager
2 months ago
**Job Summary**
Smartsheet is seeking a highly skilled Channel Marketing Manager to join our team in Southern Europe. As a key member of our Channel Marketing team, you will be responsible for developing and executing marketing strategies to drive pipeline growth and revenue through our partner network.
**Key Responsibilities**
- Develop and execute bespoke marketing plans and campaigns with Smartsheet Platinum and Gold partners in Southern Europe.
- Lead regional to-partner marketing events, delivering superior event experiences to support partner recruiting and engagement.
- Provide guidance to partners on available resources available to them under the Smartsheet Aligned channel program to generate pipeline.
- Counsel partners on best campaign fit for their target buyer personas, Smartsheet partner type and business model.
- Help partners execute selected campaign types, which could include in-person events, virtual events, account-based marketing and/or digital campaigns.
- Provide ongoing counsel on optimizing campaign results with a focus on new-logo deal registrations.
- Assist partners with campaign lead nurture, tracking, attribution and deal registration.
- Support the Channel Sales team by creating to-partner messaging and content, and organizing partner recruiting events.
- Compile and manage consolidated reporting on new-logo and expansion deals sourced via executed campaigns.
**Requirements**
- Five to seven years of experience in field and channel marketing.
- Deep experience delivering superb-quality, in-person event experiences for partners, and for partners' customers.
- Channel Field Marketing background, with proven track record growing partner-sourced pipeline through a broad range of campaigns including in-person and virtual events such as channel meetups, executive roundtables, lunch & learns, partner-hosted and third-party conferences.
- Understanding of partner lead nurture, and how this differs from direct marketing lead flow.
- Knowledge of MDF workflows, partner portals and the deal registration process.
- Familiarity with the IT channel as a route to market.
- Comfortable presenting to colleagues and business partners, such as on campaign best practices.
- Strong verbal and written communications skills.
**Preferred Qualifications**
- Proficiency in at least one of the following languages: Spanish, French, Italian.
**About Smartsheet**
At Smartsheet, we've created a place where everyone is welcome — people from all over the world, all backgrounds, all ages, all colors, and all beliefs working side by side. Here, everyone can make a difference and empower others to do the same. You're encouraged to apply even if your experience doesn't precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we empower everyone, everywhere to change the way the world works—join us
