VP, Creative Lead

4 weeks ago

London, Greater London, United Kingdom HW People Full time
Job Title: VP, Creative

Job Summary:

We are seeking a highly skilled and experienced VP, Creative to lead our CRM strategy and drive business growth. As a key member of our team, you will be responsible for developing and implementing data-driven CRM strategies that improve key performance metrics.

Key Responsibilities:

  • Develop and implement data-driven CRM strategies to drive value from the customer base across international and emerging markets.
  • Lead the integration and optimization of CRM platforms, with a preference for Optimove, to improve efficiency and drive value.
  • Bring creative flair to the role, developing innovative propositions and engagement strategies tailored to our diverse customer segments.
  • Relentlessly focus on data and performance improvements, creating and living by a metrics-driven approach to CRM.
  • Provide detailed and frequent CRM performance reports, clearly communicating insights to executive leadership.
  • Manage a small team of CRM professionals, mentoring and guiding them to deliver excellence.
  • Collaborate closely with the executive team, ensuring alignment between CRM strategies and broader business goals.
  • Balance strategic CRM thinking with a commercial mindset, ensuring that all activities drive measurable business outcomes.

Requirements:

  • Strong technical expertise in CRM platforms, ideally Optimove, with a deep understanding of MarTech tools and trends.
  • Strong focus on analytics and performance metrics, with the ability to create, track, and report on CRM initiatives.
  • Ability to develop creative CRM propositions that resonate with our customers.
  • Proven experience managing CRM teams and driving high performance.
  • Commercial acumen and a keen understanding of the commercial aspects of CRM and customer engagement.

About Us:

HW People is a leading recruitment agency specializing in digital and creative talent. We are passionate about connecting talented individuals with exciting opportunities that drive business growth and innovation.

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