Brand Expansion Manager

7 days ago

London, Greater London, United Kingdom A24 Films Full time

A24 Films is seeking a talented individual to spearhead the expansion of our brand into key international growth markets.

About the Role

We are looking for a highly skilled Brand Expansion Manager to promote and enhance the visibility of our brand within the UK. This role involves developing and executing localized growth marketing strategies, coordinating events & brand activations, managing local partnerships, and building relationships with key external stakeholders.

The ideal candidate will have direct experience in scaling established US brands in global growth markets. They should be an entrepreneurial operator who is a self-starter, highly collaborative, and able to work closely with our International Sales Team and regional film distribution partners.

This role requires strong analytical and problem-solving skills, as well as excellent communication and interpersonal skills. The successful candidate will be responsible for identifying and capitalizing on new opportunities within our deep catalog of library titles.

Key Responsibilities
  • Oversee the overall strategy and creation of innovative tactics to increase A24's brand awareness, engagement, and brand love using consumer research, local distributor/partner insights, and a strong pulse on local trends.
  • Source, develop, and manage local partner relationships to seed fan development opportunities via brand activations, in-person events, giveaways, and other growth marketing tactics.
  • Identify and project manage local consumer goods brand licensing opportunities and co-marketing collaborations.
  • Act as A24's territory brand ambassador, representing the brand at local events and meetings to build and maintain relationships with key local influencers, media, and community organizations.
  • Work closely with the International Sales Team and regional film distribution partners to provide on-ground brand development & marketing support for title-specific campaigns.
Ideal Candidate
  • 5+ years of experience in growth marketing, brand development, and planning/executing large-scale corporate and consumer events and partnerships.
  • Deep understanding of local consumer behaviors and discovery habits within entertainment and how those intersect with growth marketing strategies.
  • Ability to build strong relationships with stakeholders and effectively influence and contribute with concrete recommendations/next steps, across both regional and global teams.
  • Bachelor's degree required.

Salary: $80,000 - $110,000 per year.

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