Regional Director of Growth

6 days ago


London, Greater London, United Kingdom Scopely Full time
Job Description

We are seeking a Senior Marketing Leader to join our team in London. This role is responsible for leading a team of Country Managers to deliver growth by finding opportunities and critical levers across community, talent, partnerships and media to expand Monopoly Go's player base.

About the Role
  • Leverage market insights to develop a marketing and growth plan driving long-term growth and brand equity for Monopoly Go
  • Collaborate in defining and developing acquisition and audience goals for Monopoly Go across your region, working closely with the Regional VP and other Country Directors
  • Develop and implement strategies to effectively invest our marketing and media budgets to drive top of funnel growth
  • Build localized strategies to acquire, engage and reactive players based on market penetration, culture and market dynamics
  • Partner with Product Marketing to uphold our brand strategy and scale campaigns that will support our mission and brand values.
Requirements
  • 10+ years of marketing and growth leadership experience having successfully delivered results driving brand awareness and growth in consumer focused businesses
  • Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets
  • Experience in conceiving, developing, and leading all aspects of 360 campaign execution managing a matrix style team and multiple agencies
  • Culturally clued up and immersed in trends with an international approach showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns
  • Data driven leader who can confidently work with performance and media teams on investments and important metrics
  • To be currently located in the United Kingdom, and willing to work remotely.


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