CRM Automation Manager
4 weeks ago
About Charlotte Tilbury Beauty
We are a global beauty company that has revolutionised the industry by making makeup applications accessible to everyone. Our mission is to empower people to be the best version of themselves.
As a CRM Automation Manager, you will be responsible for managing and analysing our multi-touch customer journeys across both lifecycle and triggered campaigns. You will lead an always-on testing and optimisation strategy for these customer journeys, working closely with the CRM co-ordinators on the team to brief creative to copy and design based on insights and learnings.
Key Responsibilities
- Manage and analyse multi-touch customer journeys across lifecycle and triggered campaigns
- Lead always-on testing and optimisation strategy for customer journeys
- Work with CRM co-ordinators to brief creative to copy and design based on insights and learnings
- Collaborate with Customer Insights and Data Science teams on new audiences to target and algorithms to serve customers
- Support Head of CRM with data-led strategy, leading on increasing first-party data collection and list growth
Why Join Us?
We are a values-driven, high-growth company that offers a hybrid model with flexibility, allowing you to work how best suits you. We also offer a range of benefits, including 25 days holiday, inclusive parental leave policy, and wellness and social benefits.
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