Public Relations Specialist

2 days ago

Liverpool, Liverpool, United Kingdom Service Care Solutions - Social Work Full time
{"title": "PR and Campaigns Officer", "description": "Job Summary

Service Care Solutions is seeking a skilled PR and Campaigns Officer to join our team. As a key member of our communications team, you will be responsible for developing and implementing a comprehensive public relations and external campaigns service to support Merseyside Police's strategy and objectives.

Key Responsibilities
  • Collaborate with senior managers to develop and implement the annual communications plan, ensuring alignment with the force's strategy and objectives.
  • Conduct research to identify opportunities for campaigns that promote the force and address key crime issues, analyzing data to provide insights and recommendations.
  • Work with chief officers, strand and department leads, and other stakeholders to identify themes needing campaign support and recommend effective communications strategies.
  • Create plans to communicate campaigns effectively to the public through traditional, digital, and social media channels.
  • Provide strategic advice to officers and staff on communications needs, acting as a liaison between the media, local policing areas, and departments, and managing reputational risks by approving media interactions.
  • Develop campaigns using the force's OASIS framework for best practices.
  • Coordinate with colleagues to integrate work and maximize communication channels.
  • Participate in planning meetings and commit to resulting plans and activities.
  • Manage external suppliers and agencies as needed, providing briefings for creative agencies to produce communication materials.
Requirements
  • Extensive experience in delivering PR and campaigns for large organizations.
  • Must have multidisciplinary skills in media liaison, PR, campaigns, digital and social media, and design.
  • Strong understanding and experience with traditional media, multi-channel campaigns, online and offline techniques, and customer behavior.
  • Proficient in using digital and social media to boost Merseyside Police's online presence and communication.
  • Strong creative skills and basic design sense for print and online communications, with solid branding knowledge.
  • Knowledge of media law or willingness to undergo training.
  • Excellent written, oral, interpersonal, and presentation skills to effectively represent the force and communicate strategy, reducing crime fear and increasing public confidence.
  • Proficient in computer use with knowledge of various software packages.
  • Ability to simplify complex information clearly for non-specialist audiences.
  • Strong organizational skills, able to plan, prioritize, and meet deadlines with attention to detail.
  • Experience working with cross-disciplinary teams, commissioning work, and collaborating to ensure integrated activity.
  • Strong analytical skills and lateral thinking for problem-solving.
  • Willingness to learn emerging marketing communication trends.
  • A full driving license is desirable for travel within the Force area.
About Us

Service Care Solutions is a leading provider of social work services, committed to delivering high-quality care and support to individuals and communities. We are proud to be working in partnership with Merseyside Police to support their communications efforts.

"}

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