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Public Relations Specialist
2 months ago
Service Care Solutions is seeking a skilled PR and Campaigns Officer to join our team at Merseyside Police. As a key member of our News and Communications team, you will play a crucial role in delivering a comprehensive public relations and external campaigns service to the force.
Key Responsibilities- Develop and implement the annual communications plan in alignment with Merseyside Police's strategy, collaborating with Senior Managers to ensure effective execution.
- Conduct research to identify opportunities for campaigns that promote the force and address key crime issues, analyzing data to provide insights and support the force in identifying areas needing PR and campaign assistance.
- Work with Chief Officers, strand and department leads, and other stakeholders to identify themes needing campaign support and recommend how communications can positively impact, highlighting issues or risks to the News and Campaigns Manager.
- Create plans to communicate campaigns effectively to the public through traditional, digital, and social media channels.
- Provide strategic advice to officers and staff on communications needs, acting as a liaison between the media, local policing areas, and departments, managing reputational risks by approving media interactions.
- Develop campaigns using the force's OASIS framework for best practices, coordinating with colleagues to integrate work and maximize communication channels.
- Participate in planning meetings and commit to resulting plans and activities, managing external suppliers and agencies as needed.
- Extensive experience in delivering PR and campaigns for large organizations, with multidisciplinary skills in media liaison, PR, campaigns, digital and social media, and design.
- Strong understanding and experience with traditional media, multi-channel campaigns, online and offline techniques, and customer behavior, with the ability to conduct research, analyze data, and develop PR campaigns.
- Proficient in using digital and social media to boost Merseyside Police's online presence and communication, with strong creative skills and basic design sense for print and online communications, solid branding knowledge, and knowledge of media law or willingness to undergo training.
- Excellent written, oral, interpersonal, and presentation skills to effectively represent the force and communicate strategy, reducing crime fear and increasing public confidence.
- Proficient in computer use with knowledge of various software packages, with the ability to simplify complex information clearly for non-specialist audiences, strong organizational skills, and ability to plan, prioritize, and meet deadlines with attention to detail.
- Experience working with cross-disciplinary teams, commissioning work, and collaborating to ensure integrated activity, with strong analytical skills and lateral thinking for problem-solving.
- Willingness to learn emerging marketing communication trends and a full driving license for travel within the Force area.
If you are interested in this role or want further discussion, please contact Lewis O'Donnell via email or tel:. Alternatively, if you have any friend or colleagues that might be interested, please feel free to refer them as we have a referral scheme in place of up to £250.
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