Category Marketing Strategist
7 hours ago
Company Overview
We are a leading consultancy, Edwards & Pearce, looking for a talented Category Marketing Strategist to join our team in Europe. Our client is a renowned manufacturer of workspace health solutions, and we are proud to be working with them on their growth journey.
About the Role
The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience. As a Category Marketing Strategist, you will play a crucial role in developing and executing marketing plans to promote our client's Ergonomic Workspace Solutions across Europe.
Key Responsibilities:
- Develop and implement category strategy to drive business growth and achieve budgeted shipment and EBITDA goals.
- Oversee all marketing activities for the division, including campaigns, promotions, sales, and marketing tools, assets, and resources.
- Promote Workspace Ergonomic Solutions, including monitor arms and other associated subcategories.
- Establish effective communication strategies to attract prospective customers and retain existing ones.
- Represent the team to cross-functional groups, including product management, sales, and customer support.
- Update senior leadership on progress and report on results of specific projects and tasks.
- Lead market research efforts to uncover viability of current and existing marketing activities.
- Liaise with internal teams and external agencies to deliver briefs and activities in a timely manner.
- Take responsibility for photography and video shoots, ensuring timely and organised execution.
- Monitor campaigns and activities, analysing data to evaluate success of marketing efforts.
- Manage marketing budgets and expenditure wisely and maintain professional knowledge through educational workshops and publications.
Requirements:
- Subject matter related further education essential, ideally BA/BSc level.
- Proven track record of developing and launching marketing activities, campaigns, and initiatives.
- Proven work experience in a marketing team or department, or as a marketing manager.
- Experience working in healthcare/workspace environment, ideally on Ergonomic Workspace Solutions.
- European level experience within healthcare categories.
- Good understanding of traditional and emerging marketing channels, within B2B/B2C environment.
- Able to think creatively and innovatively, with excellent communication skills.
- Skilled at working effectively with cross-functional teams in a matrix organization.
- Ability to prioritise tasks and manage time effectively, with strong organisational and project management skills.
- Numerate and analytical ability, with a flexible attitude to continuous improvement.
- Demonstrates initiative and excellent written and verbal communication skills.
Benefits:
We offer a competitive salary, life assurance, healthcare subsidies, cycle-to-work scheme, long service awards, and more. If you are a motivated and experienced Category Marketing Strategist, please apply now to take your career to the next level.
About Us:
Edwards & Pearce acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. We are an Equal Opportunities Employer.
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