Brand Marketing Strategist
6 days ago
We are seeking a talented Brand Marketing Strategist to join our team at MorePeople. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing plans that drive business growth.
Salary: £45,000 - £50,000 per annum
The ideal candidate will have 5+ years of experience in marketing, with at least 2 years in a managerial role. A Bachelor's degree in Marketing or a related field is also required. Familiarity with the supply to retail industry is advantageous.
Key Responsibilities:
- Develop and execute marketing plans aligned with business objectives and target audience
- Lead the development of annual customer marketing plans
- Work closely with stakeholders and external agencies to deliver best-in-class customer marketing activities
- Present marketing plans at meetings, delivering creative presentations
- Manage marketing budgets and spend effectively
Campaign Management:
- Plan and create integrated marketing campaigns across digital, social media, email, events, and PR channels
- Collaborate with internal teams and external agencies to design and deliver high-impact marketing content and visuals
- Leverage workflow software to track and manage campaign outputs
Digital Marketing:
- Develop and manage the company's digital marketing presence, including websites and social media platforms
- Optimise website and digital content to increase organic search traffic and improve user experience
- Use analytics tools to track digital performance and make data-driven decisions
Team Leadership and Collaboration:
- Manage and mentor the Graphic Designer, ensuring alignment with the company's strategic direction
- Foster a collaborative environment with sales, product, and other departments to create cohesive marketing initiatives
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