Brand Account Manager
1 month ago
About Us
EssilorLuxottica is a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. Our company brings together the expertise of two industry pioneers to create a vertically integrated business that addresses the world's evolving vision needs and the global demand of the eyewear industry.
Job Scope and Main Responsibilities
As a Frames Brand Account Manager, you will be responsible for delivering targeted sales for your brands and territory. Your key responsibilities will include:
- Guaranteeing sales in your area or assigned clients/products by delivering individual targeted sales volumes, values, return rates, and brand distribution and penetration objectives.
- Developing business by building relations with customers and visiting them periodically.
- Ensuring effective territory coverage by visiting customers regularly and providing a consistent level of service.
- Driving customer recommendation by training customers' sales and/or dispensing staff on brand, product, and visual merchandising.
- Delivering presentations of new and seasonal collections to clients at least two times per year for registration of orders.
- Following up new leads and referrals resulting from field activity.
- Supporting local and international events and trade marketing and visual merchandising initiatives.
- Controlling product range, quality, and quantity of stock and store supplies, and ensuring timely order input and execution.
- Identifying and resolving client concerns related to EssilorLuxottica products and services.
- Guaranteeing respect and correct deployment of commercial policy.
Technical Skills - Portrait of a Perfect Candidate
The successful candidate will require a number of key competencies and abilities to succeed in the role, including:
- A 'can do' attitude, being performance aware and responsible, and continually striving to improve.
- Effective planning, implementing an effective customer contact strategy, and demonstrating a consistent and effective customer meeting schedule.
- Being an active team member, creating internal and external business partnerships, and showing willingness to share ideas and support other members of the team.
Candidate Profile
- Strong interpersonal and communications skills.
- Strong Apple iPad and PC skills, including competent use of Microsoft Office.
- Preferably an understanding of the Optical Industry/world.
- A full, clean driving license.
- Demonstrable customer service and selling experience, ideally in a field sales environment.
- Preferably a bachelor's degree.
Overall Comments
The keys to success in this role include:
- Demonstrating outstanding product knowledge, understanding, and bringing to life the histories, visions, and stories of individual portfolio brands.
- Acting as a guardian of the Culture, leading by example, and maintaining focus on brand building as the cornerstone of our success.
- Acting as a guardian of the Brand, building an account base to deliver and exceed objectives in line with brand strategy.
- Using a structured approach to sales meetings, establishing customer needs, answering customer questions, and handling objections effectively.
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