Retention and Engagement Strategist

17 hours ago


London, Greater London, United Kingdom Illuminate Recruitment Ltd Full time
About the Role

We are seeking a highly skilled Membership Marketing Manager - Retention and Engagement to join our team at Illuminate Recruitment Ltd. The successful candidate will be responsible for creating and executing programmes designed to enhance member retention and engagement, develop annual events, and create marketing activities that showcase the benefits of membership.

Responsibilities:

  • Collaborate with the Head of Strategic Marketing to create and execute a global retention and engagement programme.
  • Ensure the timely delivery of events, content, and services to boost member retention.
  • Develop and deliver timely, relevant content across platforms to engage members.
  • Continuously improve the members-only area of the website and digital services.
  • Create marketing materials for the annual member renewal programme using data insights.
  • Plan and deliver online and in-person events to enhance member engagement.
  • Support acquisition programmes leveraging member advocacy and testimonials.
  • Develop feedback loops and satisfaction surveys to inform retention strategies.
  • Collaborate with teams to enhance the member offer and promote relevant benefits.
  • Work with the member club/hotel to develop and promote relevant offers.
  • Use data trends and insights to improve retention and engagement efforts.
  • Enhance data-driven retention programmes and improve member journeys.
  • Maintain relationships with members to ensure satisfaction and engagement.
  • Support and develop the marketing team to deliver engaging member content.
  • Assist with budget management, invoicing, and payments.

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