Customer Engagement Strategist

1 week ago

London, Greater London, United Kingdom Corecruitment Full time

Job Title: Customer Engagement Strategist

Location: London, Hybrid (3 days in office)

Salary: Up to £50,000 per year, with performance-based bonuses and growth opportunities


The ideal candidate will take ownership of customer relationship management efforts. This senior position requires a strategic thinker capable of developing, executing, and optimising CRM strategies to enhance customer engagement, retention, and revenue.


Main Responsibilities:

  • Develop and lead the CRM strategy to enhance customer lifetime value.
  • Oversee all CRM marketing activities, from planning to execution, ensuring alignment with company goals.
  • Design and deliver innovative campaigns and promotions that improve customer satisfaction and drive results.
  • Leverage Klaviyo (or similar marketing automation tools) to create and execute effective CRM campaigns.
  • Monitor, evaluate, and report on campaign performance, including KPIs like engagement rates, retention, revenue, and ROI.
  • Lead the development of customer journeys, ensuring seamless interactions across touchpoints.
  • Implement and optimize A/B testing methodologies to refine CRM approaches.
  • Create detailed performance reports, presenting findings and actionable recommendations to stakeholders.
  • Collaborate with cross-functional teams, including marketing, product, and data teams, to achieve shared objectives.
  • Mentor and guide junior team members, fostering a culture of growth and excellence.


About You:

  • Proven experience in CRM management, preferably in a high-growth startup or fast-paced environment.
  • Strong preference for candidates that have worked in either gambling, e-commerce, fast-fashion, or any high-volume transactional environment.
  • Career history of driving improvements in customer loyalty, frequency rates, average spend, propensity to refer and lifetime value.
  • Strong analytical and strategic planning skills, with a data-driven approach to decision-making.
  • Expertise in CRM tools, platforms, and automation systems.
  • A creative mindset with the ability to conceptualize and execute impactful campaigns.
  • Exceptional organisational and leadership skills, with experience managing projects and mentoring team members.
  • Excellent communication and presentation skills, capable of influencing stakeholders at all levels.

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