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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Major Recruitment Aberdeen. As a key member of our marketing team, you will play a crucial role in supporting the delivery of our client's digital marketing strategy.
Key Responsibilities- Develop, implement, and manage digital marketing campaigns across multiple channels, including website and social media platforms.
- Collaborate with internal stakeholders to develop and optimize digital marketing materials, ensuring alignment with stakeholder requirements.
- Manage and optimize the company's social media presence, including content scheduling, audience engagement, and performance tracking.
- Conduct market research and stay up-to-date with the latest digital marketing trends and best practices.
- Monitor and analyze campaign performance using Google Analytics, providing actionable insights and recommendations.
- Support the development and maintenance of the Company website, ensuring content is fresh and relevant.
- Sourcing and creating a consistent range of engaging and business/industry-relatable social media and website content.
- Ensure social media campaigns are integrated into the Company's website and internal company communications as relevant.
- Support the development and implementation of SEO strategies to improve organic search rankings and drive website traffic.
- Proven experience in digital marketing, with a strong understanding of digital marketing principles and practices.
- Excellent communication and project management skills, with the ability to work effectively with internal stakeholders.
- Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
- Ability to stay up-to-date with the latest digital marketing trends and best practices.
