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Brand Director

2 months ago

Maidenhead, Windsor and Maidenhead, United Kingdom Karo Group Full time

{"h1": "Global Brand Manager (Maternity Cover) at Karo Healthcare", "p": "We are seeking a highly skilled Global Brand Manager to lead the brand growth agenda of our biggest brand, Lamisil. As a key member of our global category team, you will be responsible for delivering the brand's business targets and performance expectations aligned with our global brand plans.

Your key responsibilities will include:

* Leading and executing the brand growth agenda of Lamisil
* Delivering the brand's business targets and performance expectations aligned with the global brand plans
* Working with the global category team and markets to create and deliver a consumer and HCP driven brand growth plan
* Collaborating with the Global Marketing Manager to build the global 1-3 year brand growth plan and drive performance in line with this plan
* Executing based on the global brand growth model
* Leading the global data-driven communication plan both to consumers and HCP
* Overseeing the global media strategy, learnings, and optimization at the global level with a focus on key markets
* Overseeing and securing the global brand search and media sufficiency through close collaboration with teams and markets
* Leading the creation of global toolkits for consumers and HCP with support from the Global HCP Marketing Lead and Content Lead aligned with brand heart
* Leading cross-functional internal and external teams to create and deliver best-in-class brand assets and guidelines
* Working with the Skin Squad content and performance managers to deliver a winning communications plan based on P2P priorities and findings
* Analyzing global and local brand performance, identifying drivers and drainers quickly, and driving corrective action while sharing best practices across markets

", "h3": "Qualifications:", "ul": ["5+ years of experience in product management and brand management of health & beauty products or FMCG at local level (UK, Germany mainly) and preferably at a regional/global level", "Proven track record of successful brand building and full commercial P&L management in competitive categories", "Detailed understanding of what it takes to win in eComm channels", "Experience on a variety of brands & categories across markets, especially European markets (preferably in UK and Germany) as well as international experience outside Europe", "Ability to strongly contribute to brand planning – at a local and, ideally global level", "Experience in developing and delivering to markets new growth-driving creative ideas and brand programmes", "Leadership capability in the development and delivery of successful integrated digital campaigns", "Highly skilled in delivering brand performance and leading complex cross-functional initiatives", "Fluent in written and spoken English", "Experience of marketing in regulated categories, ideally within consumer healthcare", "Motivated by Karo's mission to improve people's everyday health and aligned to our values – Challenge, Act, Connect, Care"]}