Content Strategist

2 weeks ago

Bury, Borough of Bury, United Kingdom JD Group Full time
{"Role Overview": "Head of Content & Copywriting

The Head of Content & Copywriting is a pivotal role within JD Group, responsible for crafting and implementing a comprehensive content strategy that resonates across our digital platforms. This individual will oversee the development of engaging content, ensuring it aligns with our brand tone and voice.

", "Responsibilities": "
  • Develop and execute content plans that drive business results and enhance the JD Group brand.
  • Lead a team of content experts and copywriters, providing guidance and support to ensure high-quality output.
  • Collaborate with cross-functional teams to integrate content strategies and maximize impact.
  • Monitor performance, analyze data, and adjust content strategies to optimize results.
  • Stay up-to-date with industry trends and best practices, applying knowledge to inform content decisions.
", "Requirements": "
  • 6+ years of experience in content or copywriting, with a proven track record of managing and delivering high-quality content.
  • Exceptional written communication skills, with the ability to craft compelling content that resonates with diverse audiences.
  • Strong leadership skills, with the ability to motivate and guide a team of content experts.
  • Commercial acumen, with a deep understanding of how content drives business results.
", "Training Needs": "
  • Leadership development program to enhance leadership skills and strategic thinking.
  • Content strategy and planning training to stay up-to-date with industry best practices.
  • Collaboration and communication training to improve team dynamics and content output.
", "Key Performance Indicators": "
  • Content engagement metrics, such as views, clicks, and conversions.
  • Brand awareness and reputation metrics, such as social media mentions and sentiment analysis.
  • Business results metrics, such as revenue growth and customer acquisition.
", "Language": "en-US"}

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