Content Strategist

5 days ago


Bury, Borough of Bury, United Kingdom JD Group Full time
Head of Content & Copywriting

Role Overview:

The Head of Content & Copywriting is responsible for developing and executing a comprehensive content strategy that aligns with JD Group's business objectives. This role requires a strong leader who can manage a team of content experts and copywriters across EMEA, inspiring and evolving the JD tone of voice across all touchpoints.

Key Responsibilities:

  • Lead a team of content experts and copywriters to deliver high-quality content across multiple channels.
  • Develop and implement content strategies that drive business results and maximize ROI.
  • Collaborate with cross-functional teams to ensure alignment and consistency in content messaging.
  • Review and optimize content performance to ensure maximum impact.
  • Deliver constructive feedback and coaching to team members to drive growth and development.

Role Objectives and KPIs:

  • Work closely with the trading function to ensure all channels across EMEA reflect JD Group's key commercial messages.
  • Continuously review and optimize content to ensure maximum impact and ROI.
  • Develop and deploy new initiatives to evolve JD Group's content approach.
  • Ensure all product copy is delivered on time with the correct tone of voice.

Requirements:

  • 6+ years' experience in content or copywriting, including line management responsibilities.
  • Exceptional written communication skills and ability to inspire and motivate team members.
  • Proven track record of managing and delivering multiple projects.
  • Strong commercial acumen and ability to drive business results.


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