Content Strategist
1 day ago
Role Overview:
The Head of Content and Copywriting is responsible for developing and executing a comprehensive content strategy that aligns with the company's goals and objectives. This role requires a strong leader who can manage a team of content experts and copywriters across EMEA, inspire and evolve the company's tone of voice, and drive the planning and execution of all content strategies.
Responsibilities:
- Lead a team of content experts and copywriters across EMEA
- Develop and maintain the company's tone of voice
- Plan and execute content strategies across all channels
- Build strong relationships with business functions, including trading, marketing, retail, and performance marketing
- Review performance, plan strategy, and drive content and copy outputs
- Deliver constructive feedback
- Prioritize team workload and deliver on multiple projects
Role Objectives and KPIs:
- Work closely with the trading function to ensure all channels across EMEA reflect key commercial messages
- Continuously review performance and optimize content and copy to maximize results
- Review and deploy new initiatives to evolve the company's approach
- Ensure all product copy is delivered on time with the correct tone of voice
Skills and Experience:
- 6+ years' experience in content or copywriting, including line management responsibilities
- Exceptional written communication skills
- Proven track record of managing and delivering on multiple projects
- Strong communicator with the ability to lead, influence, and build strong relationships with stakeholders
- Commercially minded
Training Needs:
- Leadership development program
- Managing up to senior leadership
- Exceptional knowledge of all copy and content systems
- Cross-departmental relationships
- Strong analytical skills
- Ability to manage multiple projects
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