Content Strategist
5 days ago
Role Overview:
The Head of Content & Copywriting is responsible for developing and executing a comprehensive content strategy that aligns with JD Group's business objectives. This role requires a strong leader who can manage a team of content experts and copywriters across EMEA, inspiring and evolving the JD tone of voice across all touchpoints.
Key Responsibilities:
- Lead a team of content experts and copywriters to deliver high-quality content across multiple channels.
- Develop and implement content strategies that drive business results and maximize ROI.
- Collaborate with cross-functional teams to ensure alignment and consistency in content messaging.
- Review and optimize content performance to ensure maximum impact.
- Deliver constructive feedback and coaching to team members to drive growth and development.
Role Objectives and KPIs:
- Work closely with the trading function to ensure all channels across EMEA reflect JD Group's key commercial messages.
- Continuously review and optimize content to ensure maximum impact and ROI.
- Develop and deploy new initiatives to evolve JD Group's content approach.
- Ensure all product copy is delivered on time with the correct tone of voice.
Requirements:
- 6+ years' experience in content or copywriting, including line management responsibilities.
- Exceptional written communication skills and ability to inspire and motivate team members.
- Proven track record of managing and delivering multiple projects.
- Strong commercial acumen and ability to drive business results.
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