Head of Brand and Marketing Expert

1 day ago


London, Greater London, United Kingdom Iwoca Ltd Full time

**Job Title:** Head of Brand and Marketing Expert

About the Role

We are seeking a highly experienced Head of Brand and Marketing Expert to join our team at Iwoca Ltd. As a key member of our Direct Acquisition team, you will be responsible for developing and executing a comprehensive brand strategy that aligns with our company goals and target audience needs.

**Responsibilities:)

  • Owning and managing our brand, including developing and executing a brand strategy, re-defining our target audience, and setting up tools and processes to measure brand KPIs related to awareness, recognition, consideration, and perception.
  • Brand management, providing centralized oversight to our brand and managing the consistent implementation of Iwoca's brand and copy across all touchpoints with the customer.
  • Content creation and campaigns, managing the creation of brand assets, working closely with channel owners to brief and create marketing materials, identifying opportunities for improving our brand KPIs, and addressing brand challenges such as low awareness and incorrect perception.

**Requirements:

  • You are an experienced Head of Brand and have a great feel for copy and a good eye for detail.
  • You have developed and executed brand strategies before.
  • You're comfortable enough with numbers so that you can translate the intangible that is brand into something that's measurable and that we can derive insights from.

**Location:

This role is based in London, UK, and we offer a competitive salary of £120,000 per annum, plus benefits including medical insurance, private GP service, 25 days' holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.

**About Us:

Iwoca Ltd is a profitable, fast-growing fintech and the market leader in providing business finance to UK micro-SMEs. We prioritize a culture of learning, growth, and support, and invest in the professional development of our team members. We value diversity in thought and skill, and encourage you to explore new areas of interest to help us improve our products and services.



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