Brand Marketing Expert
1 week ago
Role Overview
We are seeking a skilled Brand Marketing Executive to join our Consumer Additions and Consumer Exec team. As a key player in our marketing strategy, you will be responsible for developing and executing impactful offline marketing campaigns that drive brand awareness and customer engagement.
Our ideal candidate is a creative thinker with a strong eye for design and branding. You will work closely with our sales, product, and customer service teams to align on key messaging and initiatives. Your ability to work independently, take initiative, and be a proactive problem-solver will be essential in this role.
Key Responsibilities
- Develop and execute offline marketing campaigns that resonate with our target audience and align with broader company goals.
- Take ownership of end-to-end campaign execution, from planning through to performance analysis and optimisation.
- Lead seasonal campaigns, product launches, and promotions through offline channels, including events, influencer partnerships, guerrilla marketing, and experiential activations.
Requirements
- 2-3 years of experience in a brand marketing role, preferably within a high-growth Beauty, Fashion or Lifestyle brand.
- Proven track record of planning and executing successful offline marketing campaigns.
- Strong understanding of offline marketing channels, including events, experiential marketing, direct mail, and in-store promotions.
- Excellent project management skills, with the ability to juggle multiple projects and deadlines.
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