Senior Brand Manager

4 weeks ago

London, Greater London, United Kingdom Church & Dwight Co., Inc. Full time
Job Title: Senior Brand Manager - Healthcare Marketing Expert

Church & Dwight Co., Inc. is seeking a highly skilled Senior Brand Manager to join our Marketing Department in our London Office. As a key member of our Healthcare team, you will be responsible for managing all aspects of marketing a brand, including developing strategic plans, overseeing new product development, creating and executing communications and promotions, and liaising with international and export teams.

The successful candidate will be a graduate with a relevant degree, ideally from a marketing subject. You must have previous marketing experience managing OTC brands or Medical Devices, and strong experience in developing brand strategies and annual plans. Helping to create strong A&P programmes across ATL, BT and digital/social is a must.

This role works an average 37 hours per week Monday-Friday. In return, we offer a competitive package, including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus, life assurance cover and membership of a health cash plan.

Key responsibilities include:

  • Brand strategy: leading the development of creative strategic brand plans based on consumer insights and market trends, setting brand objectives and targets, developing pricing strategy, and reviewing brand plans quarterly.
  • Brand operations: monitoring and controlling the brand performance and profitability, analysing market and brand data, managing the brand budget, and looking for opportunities to meet or exceed targets.
  • New product development: creating the vision for the growth of the brand range, developing and maintaining the innovation funnel, leading the development work with the technical team, organising and managing consumer research and market testing, and developing new packaging with design agencies.
  • Brand communication and in market activation: working with the marketing director/manager to develop powerful communications across all media channels, creating inspiring briefs for the creative and media agencies, managing the agencies on a day to day basis, working closely with sales and customer marketing to drive synergy and communicate effectively, identifying sales promotion opportunities, organising and managing consumer research and market testing of communications, and analysing the marketing activity and measures success.
  • International liaison: supporting the success of the brand in other markets by working closely with the international and GMG export teams, ensuring the integrity and consistency of the brand presentation, advising on in market generated marketing and promotional materials, and seeking and being open to learning from other markets.

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