Senior Brand Manager
4 weeks ago
Our client, a leading drinks company, is seeking a highly experienced Senior Brand Manager to join their team.
The successful candidate will be responsible for overseeing a diverse portfolio of premium drinks across multiple categories, driving brand growth, and ensuring impactful market activations.
Key Responsibilities:
- Develop and execute comprehensive brand strategies for assigned portfolio brands, aligning with company objectives and market trends.
- Drive brand growth through innovative marketing initiatives, product launches, and consumer engagement activities.
- Manage budgets of varying sizes effectively, tracking expenditures and ensuring optimal return on investment for brand activations.
- Conduct thorough market analysis and competitive research to identify growth opportunities and stay ahead of industry trends.
- Collaborate with internal teams to ensure seamless execution of brand initiatives.
- Monitor brand performance metrics, analyze results, and adapt strategies as necessary to meet or exceed targets.
Requirements:
- Minimum of 5 years of experience in brand management within the spirits or beverage industry, with a proven track record of success.
- Strategic thinker with a creative mindset and the ability to generate innovative marketing ideas.
- Strong analytical skills, with the ability to interpret data and insights to drive decision-making.
- Proven ability to manage budgets and deliver measurable ROI on marketing investments.
- Results-oriented mindset with a focus on driving brand growth and achieving business objectives.
This is an exciting opportunity to play a key role in shaping the success of some best-in-class drinks brands in the UK market.
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