Marketing Director Luxury Brand
15 hours ago
At Jackson Rose Recruitment Solutions, we are partnering with a well-established premium brand to find a Head of Brand who will play a pivotal role in shaping their future marketing strategies and brand positioning.
This is an exciting opportunity to join a growing retail brand that values innovation and excellence. As the Head of Brand, you will be responsible for developing the brand across multiple channels, including point-of-sale retail and ecommerce.
The successful candidate will have 10+ years of luxury retail marketing experience, preferably in the watch, jewellery, luxury automotive or luxury cosmetics sectors. They will also have a proven track record of developing global marketing strategies and campaigns, as well as positioning/repositioning brands.
The salary for this position is £110k - £125k + bonus + package.
Key Responsibilities:
- Develop brand across multiple channels, including point-of-sale retail and ecommerce
- Implement a multi-channel customer acquisition strategy to drive customer acquisition, retention and increase overall brand presence
- Create bespoke campaigns online and in-store to target customer segments across the brand's retail categories
- Direct ongoing Retail and Wholesale marketing activity and email marketing campaigns
- Implement long-term plans to 'build' the brand profile
Requirements:
- 10+ years luxury retail marketing experience, preferably in the watch, jewellery, luxury automotive or luxury cosmetics sectors
- Currently operating globally at a senior level in Luxury brand Marketing
- Proven track record developing global marketing strategies/campaigns across the full marketing mix both online & offline
- Proven track record of positioning / repositioning brands
- Strong creative
- Budget and team management experience with strong commercial acumen
- International experience a must
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