EMEA Partner Marketing Senior Manager

4 weeks ago

London, Greater London, United Kingdom CloudFlare Full time
Job Title: EMEA Partner Marketing Senior Manager

At Cloudflare, we are on a mission to help build a better Internet. Our company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company.

We are looking for an experienced, enthusiastic, and highly motivated Senior Partner Marketing Manager to establish our Partner Marketing Centre of Excellence and lead Cloudflare's partner strategy and execution across EMEA. This role will be responsible for growing partner revenue, building a partner community, and integrating partner marketing into the broader regional strategic growth initiatives.

This role will report directly to the Senior Director of EMEA Marketing and work closely with our EMEA Marketing team, Regional Field Marketing Managers, Sales Organisation, and Channel Partners, in addition to the Global Partner Marketing team.

Key Responsibilities:
  • Develop and implement the overall Channel Marketing Strategy for EMEA, focusing on building a partner-sourced pipeline, partner thought leadership, community engagement, and increasing channel revenue.
  • Develop and implement strategic partner engagement through targeted to-partner marketing activities.
  • Manage the Channel MDF allocation and approval for EMEA, ensuring alignment with Sales and Channel Strategy, overseeing the entire partner submission process, and reviewing the ROI of MDF usage.
  • Lead integrated marketing campaigns from inception to optimisation, working with cross-functional teams across EMEA and the US. This includes demand generation, brand awareness, events, field marketing, online marketing, and partner marketing initiatives.
  • Build joint marketing programs with Global SIs and strategic technology partners with a goal of penetrating into large enterprise accounts.
  • Collaborate with GSI Partner Marketing to build joint value propositions with partner, Tech Alliances and GSIs.
  • Implement data-driven, customer-centric campaigns tailored to the EMEA market, ensuring alignment with corporate objectives, priorities, and messaging.
  • Project manage field events, including planning timelines, coordinating logistics, managing budgets, and ensuring the successful execution of all aspects of events.
  • Act as a liaison between regional sales teams, channel partners, and the global marketing organisation, effectively communicating and advocating for regional priorities.
  • Analyse campaign data and metrics to report on marketing programme performance, providing recommendations for optimisation to achieve demand generation targets.
  • Lead the development and execution of local channel incentive programmes that drive pipeline growth, channel engagement, and community building.
  • Manage channel partner marketing relationships, building rapport and trust with a select group of key partners and GSIs.
  • Localise marketing content for channel consumption and/or channel co-sell or co-branding, including digital campaigns, partner programmes, and plays that support the development of partner-sourced pipeline.
  • Ensure availability of all the EMEA partner content on the partner portal.
  • Provide onsite event staffing/support in locations where no channel marketing resources are available.
Requirements:
  • Demonstrable regional marketing experience supporting field sales organisations and channel partners (10+ years, cybersecurity experience a huge plus).
  • Experience working with channel partners in a marketing or programme management capacity.
  • Strong project management, organisational, and prioritisation skills with a sharp eye for detail.
  • Self-motivated and able to work autonomously while collaborating effectively with team members and partners remotely.
  • Results-oriented with experience using both qualitative and quantitative metrics focused on revenue, conversion, sales, and other marketing targets.
  • Strong written and verbal communication skills to engage effectively with Sales, the Partner Community, and other members of the Marketing organisation.
  • Experience working closely with sales and field marketing teams, and collaborating cross-functionally in a diverse EMEA environment.
  • Experience in an enterprise software, SaaS, or security company.
  • Willingness to travel internationally across the designated region.
  • Must be London-based and willing to work in the London office on a flexible hybrid basis two days per week.

This role offers the opportunity to play a key part in Cloudflare's mission to Help Build a Better Internet, showcasing the significant benefits it provides to customers and partners alike. Join us in shaping the future of the connectivity cloud, which integrates cybersecurity, networking, application, and developer platforms to deliver better outcomes for customers in all industries and sectors.

Cloudflare is an equal opportunities employer and values diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

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