EMEA Partner Marketing Senior Manager

1 month ago

London, Greater London, United Kingdom CloudFlare Full time
Cloudflare EMEA Partner Marketing Senior Manager Job Description

At Cloudflare, we are on a mission to help build a better Internet. Today, the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies.

Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request.

This role will be responsible for growing partner revenue, building a partner community, and integrating partner marketing into the broader regional strategic growth initiatives.

Key Responsibilities:

  1. Develop and implement the overall Channel Marketing Strategy for EMEA, focusing on building a partner-sourced pipeline, partner thought leadership, community engagement, and increasing channel revenue.
  2. Develop and implement strategic partner engagement through targeted to-partner marketing activities.
  3. Manage the Channel MDF allocation and approval for EMEA, ensuring alignment with Sales and Channel Strategy, overseeing the entire partner submission process, and reviewing the ROI of MDF usage.
  4. Lead integrated marketing campaigns from inception to optimisation, working with cross-functional teams across EMEA and the US.
  5. Build joint marketing programs with Global SIs and strategic technology partners with a goal of penetrating into large enterprise accounts.
  6. Collaborate with GSI Partner Marketing to build joint value propositions with partner, Tech Alliances and GSIs.
  7. Implement data-driven, customer-centric campaigns tailored to the EMEA market, ensuring alignment with corporate objectives, priorities, and messaging.
  8. Project manage field events, including planning timelines, coordinating logistics, managing budgets, and ensuring the successful execution of all aspects of events.
  9. Act as a liaison between regional sales teams, channel partners, and the global marketing organisation, effectively communicating and advocating for regional priorities.
  10. Analyse campaign data and metrics to report on marketing programme performance, providing recommendations for optimisation to achieve demand generation targets.
  11. Lead the development and execution of local channel incentive programmes that drive pipeline growth, channel engagement, and community building.
  12. Manage channel partner marketing relationships, building rapport and trust with a select group of key partners and GSIs.

We are looking for an experienced, enthusiastic, and highly motivated Senior Partner Marketing Manager to establish our Partner Marketing Centre of Excellence and lead Cloudflare's partner strategy and execution across EMEA.

This role offers the opportunity to play a key part in Cloudflare's mission to Help Build a Better Internet, showcasing the significant benefits it provides to customers and partners alike.

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