Content and Paid Search Optimization Specialist

3 weeks ago


London, Greater London, United Kingdom Motability Operations Ltd Full time
Job Description
This exciting opportunity exists within our Digital Marketing Team, responsible for developing and executing comprehensive strategies to drive website traffic, increase brand awareness, and enhance customer engagement. Key responsibilities include:
  • Leveraging keyword research, on-page optimization, and link building to improve search engine rankings and drive organic traffic.
  • Collaborating with the Content Marketing Executive to develop and implement content marketing strategies that integrate SEO principles.
  • Leading the creation, launch, and ongoing optimization of paid search campaigns to maximize return on investment (ROI).
  • Analyzing campaign performance using Google Analytics and other tools, delivering actionable insights to stakeholders.
  • Line managing the Content Marketing Executive, providing guidance, support, and development opportunities.

Required Skills and Qualifications
To succeed in this role, you will need:
  • A strong background in digital marketing, with expertise in SEO and PPC strategies.
  • Excellent analytical skills, with the ability to interpret data, identify trends, and create actionable insights.
  • Proven experience in managing and optimizing paid search campaigns, including ad creation, budget optimization, and audience targeting.
  • Strong leadership and communication skills, with the ability to collaborate with cross-functional teams and stakeholders.



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