Search Engine Optimization Manager
5 days ago
Fella and Jones, a leading Premium Womenswear Brand, is seeking a Search Engine Optimization Manager to lead their digital marketing efforts. As a Paid Search & SEO Specialist, you will be responsible for developing and implementing Google Ads and SEO strategies to drive traffic, conversions, and ROI.
Key Responsibilities:
- Campaign Management: Plan, execute, and optimize Google Ads campaigns to achieve ROAS, CPA, and other performance KPIs.
- SEO Strategy: Boost rankings, traffic, and visibility for key product categories and markets, focusing on free Shopping listings.
- Keyword Research: Conduct in-depth keyword research and gap analysis for maximum product and landing page coverage.
- Creative Collaboration: Partner with graphic design and brand teams to ensure creative assets align with brand standards and drive results.
- Audience Targeting: Build and refine audience segments, implementing retargeting strategies to maximize engagement and conversion.
- Analytics & Insights: Use data analytics tools to evaluate performance, generate actionable insights, and make real-time optimizations.
- A/B Testing: Continuously test and improve campaign elements such as ad copy, creative, and targeting strategies.
- Budget Oversight: Manage and report on campaign budgets, providing performance insights and recommendations to stakeholders.
- Industry Awareness: Stay ahead of Google advertising policies, industry trends, and best practices to maintain a competitive edge.
Requirements:
- At least 3 years of experience in Paid Search & SEO
- Proven track record in managing budgets and meeting performance goals
- Strong analytical skills and the ability to make data-driven decisions
- Excellent communication skills and the ability to work across creative, content, and analytics teams
Salary Range: $95,000 - $130,000 per year
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