Search Engine Optimization Director
1 day ago
About the Role:
">We are seeking an experienced SEO Manager to join our team and drive growth across our brands in diverse markets.
">This position would act as our SEO Manager – UK Markets
">We're looking for an SEO expert to lead the strategy for our UK brands: Ladbrokes, Coral, Gala, Foxy, and Party. You'll help us expand our reach and optimize our digital presence across highly competitive industries, driving visibility and engagement.
">Key Responsibilities:
">- ">
- Develop and execute comprehensive SEO strategies, encompassing on-page, off-page, and technical SEO, to increase organic search visibility and drive website traffic.">
- Conduct in-depth keyword research and analysis to identify opportunities for content optimization and target relevant search queries.">
- Collaborate with cross-functional teams to align SEO strategies with overall marketing and business objectives.">
- Develop and implement a robust backlink strategy, including outreach, link acquisition, and relationship building with authoritative websites.">
Requirements:
">- ">
- Proven people management experience - we are looking for a leader, someone who has experience not only managing performance, but also motivating, developing and mentoring a team.">
- In-house experience working in complex / large enterprises">
- Experience managing large sites">
- Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.">
- Experience in SEO marketing, with a strong understanding of on-page, off-page, and technical SEO strategies.">
- Experience in content creation and optimization for SEO, with a focus on keyword research and on-page optimization techniques.">
- Up-to-date knowledge of industry trends, search engine algorithm changes, and emerging SEO practices.">
- In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs.">
- Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority.">
- Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation.">
- High-level proficiency in MS Excel, PowerPoint, and Word.">
Working with Us:
">We pride ourselves on being a diverse, equitable, and inclusive employer, committed to creating a welcoming and supportive environment for all our employees.
">We offer ongoing training and development opportunities to enhance your skills and career prospects.
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