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Search Engine Optimization Director

1 month ago

London, Greater London, United Kingdom Entain Full time

About the Role:

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We are seeking an experienced SEO Manager to join our team and drive growth across our brands in diverse markets.

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This position would act as our SEO Manager – UK Markets

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We're looking for an SEO expert to lead the strategy for our UK brands: Ladbrokes, Coral, Gala, Foxy, and Party. You'll help us expand our reach and optimize our digital presence across highly competitive industries, driving visibility and engagement.

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Key Responsibilities:

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  • Develop and execute comprehensive SEO strategies, encompassing on-page, off-page, and technical SEO, to increase organic search visibility and drive website traffic.">
  • Conduct in-depth keyword research and analysis to identify opportunities for content optimization and target relevant search queries.">
  • Collaborate with cross-functional teams to align SEO strategies with overall marketing and business objectives.">
  • Develop and implement a robust backlink strategy, including outreach, link acquisition, and relationship building with authoritative websites.">
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Requirements:

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  • Proven people management experience - we are looking for a leader, someone who has experience not only managing performance, but also motivating, developing and mentoring a team.">
  • In-house experience working in complex / large enterprises">
  • Experience managing large sites">
  • Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.">
  • Experience in SEO marketing, with a strong understanding of on-page, off-page, and technical SEO strategies.">
  • Experience in content creation and optimization for SEO, with a focus on keyword research and on-page optimization techniques.">
  • Up-to-date knowledge of industry trends, search engine algorithm changes, and emerging SEO practices.">
  • In-depth knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs.">
  • Strong stakeholder management skills: ability to build relationships to influence and guide amongst different levels of stakeholder seniority.">
  • Experience of managing complex, multi-brand budgets on a significant scale and demonstrating agility and flexibility in spend and target allocation.">
  • High-level proficiency in MS Excel, PowerPoint, and Word.">
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Working with Us:

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We pride ourselves on being a diverse, equitable, and inclusive employer, committed to creating a welcoming and supportive environment for all our employees.

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We offer ongoing training and development opportunities to enhance your skills and career prospects.