Paid Search Optimization Lead

16 hours ago


London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time
Job Description

We are looking for a highly skilled Search Engine Advertising Manager to lead our Paid Search efforts. The successful candidate will be responsible for developing and implementing campaigns that drive continued growth in our high-performing marketing channel.

Key Responsibilities:

  • Manage PPC efforts on Google AdWords, Bing, and Yahoo
  • Expand advertising campaigns to drive continued growth
  • Ensure accurate conversion tracking and attribution
  • Work closely with creative and content teams to execute Paid Search campaigns
  • Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc
  • Lead and mentor a team to develop their individual growth and success
  • Responsible for crafting and implementing PPC strategy for clients
  • Optimize campaigns using Web Analytics tools and provide insights to clients
  • Communicate any roadblocks in the performance of campaigns
  • To lead client calls and present reports on weekly basis
  • Support pitches and productization initiatives


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