Marketing and Trade Expert

1 day ago


Uxbridge, United Kingdom General Mills Full time
About the Role

The Category Trade Marketing Manager will be responsible for adapting category vision and strategy to maximize local consumer and shopper insights according to the local trade scene. This includes defining and building local assortment strategies, identifying distribution opportunities and range gaps by market, and tracking performance to action plan distribution course corrections and gap closures.

You will also coordinate and work with Market Managers and Distributors on annual commercial Joint Business Plans, define and adapt category point-of-purchase visions, and develop POS toolkits for key market activations.

In addition, you will support Field Sales teams through target setting, sell-in stories, portfolio, and merchandising guidance, lead target settings for distribution and ROS, and develop guidance on RSPs and promotions.



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